Privacy Policy

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

• Account & Order Data: When you purchase your premium handbag, we collect your name, shipping address, phone number, and email to process your delivery cleanly.
• Communications: If you contact us directly via our Contact form or WhatsApp support, we may receive additional information such as your message contents or attachments.

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our premium e-commerce platform.
• Improve, personalize, and expand our user experience and luxury catalog.
• Understand and analyze how you interact with our website to optimize page load speeds.
• Process transactions, handle seamless checkouts, and deliver packages via secure tracking.
• Communicate with you for customer support, styling requests, and tracking updates.

Like any other modern website, YAFE uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

We also utilize tracking pixels (such as Meta Pixel and Conversions API) to understand user interactions and present uncompromisingly curated product recommendations across social spaces.

We want to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access: You have the right to request copies of your personal order data records.
• The right to rectification: You have the right to request that we correct any billing or delivery details you believe are inaccurate.
• The right to erasure: You have the right to request that we erase your personal account information under certain specific conditions.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to reach out to the YAFE care team directly.